In our last article covering China’s internet statistics for quarter 3 of 2013 (Chinese version and English translated version), we will be taking an in-depth look at exactly what operating systems China’s current desktop and laptop users prefer to use the most. This information can help you to gain a better understanding as to what software your customers and clients prefer to use in China and will guide you in releasing content and applying patches that is appropriate to their static device needs.
It should come without a surprise that Windows Operating Systems still dominate in China and by far remain the go-to software for the vast majority of China’s non-mobile device using population. However, unlike many other developed countries who have upgraded to newer software, China continues to overwhelmingly use Windows XP even though there have been 3 official operating systems released by Microsoft since XP was released. During quarter 3 of 2013, 69.46% of Chinese PCs used Windows XP, 27.82% used Windows 7, and only 1.40% used Microsoft’s newest product Windows 8. Also interesting to note was that although Apple smart phones have proven to be quite popular in China, Apple’s operating systems have reported to be used very little and cannot even account for a 1% share of overall operating system usage.
This trend is most likely true considering most of China has a great familiarity with Windows products (especially Windows XP) and have not shown a desire to switch to a different product that can take some time to fully get used to. Windows Vista, one of Microsoft’s least popular operating systems, also barely registered a blip in China and could only account for a pretty measly 0.45% of total operating system usage.